10 Tools for Scoring the Biggest Discounts on Black Friday 2023

Black Friday deals

Black Friday is one of the biggest shopping days of the year, with retailers offering some of their deepest discounts and best deals. While brick-and-mortar stores see long lines and crowds, more and more shopping is happening online on Black Friday. In 2023, online sales on Black Friday are expected to surpass $12 billion in the US alone. With so many deals happening simultaneously, it can be overwhelming for shoppers to find the absolute best discounts.

Black Friday ShoppingThe key to saving the most money on Black Friday is using the right online tools and resources. With the right apps, browser extensions, and websites, you can compare prices across retailers, get alerts for price drops, and find coupon codes to stack on top of already discounted items. This comprehensive guide will explore 10 essential tools for scoring the biggest discounts when shopping online on Black Friday 2023.

1.Cashback and Rewards Sites

Cashback and rewards sites offer a great way to save even more money on top of Black Friday deals. These sites give you a percentage of your purchase amount back in cash rewards when you shop through their portal. Some popular cashback sites include Rakuten, TopCashback, CouponCabin and BeFrugal. Make sure to compare rates across sites, as the cashback offer can vary. Some may offer double or even triple rewards during Black Friday sales events.

Beyond just earning cashback, these sites also maintain updated Black Friday deal pages where you can discover current discounts and coupon codes. The browser extensions offered by many cashback sites will apply any available coupon codes automatically at checkout too.

2.Browser Extensions

Speaking of browser extensions, installing a few key ones can help you save big when holiday shopping online.

The Camelizer allows you to view a price history chart on Amazon so you can see if a deal is truly at its lowest price ever. You can also set up price drop alerts to get notified when the price reaches your target.

Honey scans the entire internet for coupon codes and will automatically apply them to your cart. It compares prices across retailers too, so you can be sure you're getting the best deal.

Wikibuy and Capital One Shopping also auto-apply coupon codes and compare prices across the web. Pop these handy extensions in your browser and let them do the savings-heavy lifting for you!

3.Shopping Aggregator Sites

To simplify deal hunting, use an aggregator site that compiles Black Friday discounts and coupons from all the major retailers in one spot. Google Shopping, Nextag, PriceGrabber and ShopSavvy are all popular comparison shopping engines.

You can search for a specific product or browse current deals by category. Some aggregators also offer cashback, making it easy to save using one site. These sites take the guesswork out of finding the best bargains.

4.Retailer Apps

Don’t forget to download the apps for your favorite retailers in addition to using aggregators. Many big box stores like Target, Walmart and Best Buy offer exclusive Black Friday mobile deals through their apps. You may access early access promotions by signing up for app notifications too.

The store apps make it easy to browse current sales, create shopping lists, apply coupons and track orders. Some even allow in-store pickup or curbside delivery options to skip lines on Black Friday itself. Keep your go-to retailer apps on your phone to shop deals on the go.

5.Social Media

Follow your favorite brands, deals sites and influencers on social media to get wind of sales and coupon codes. Brands will promote their best Black Friday discounts on Facebook, Instagram, Twitter and other platforms.

Deal sharing accounts like @BlackFriday on Twitter surface early leaked ads and real-time updates on online inventory. Influencers often partner with brands too, providing exclusive promo codes for their followers. Social media provides insider access to savings opportunities.


Speaking of getting insider info, sign up for brand and retailer email newsletters and Black Friday mailing lists. Most stores will send their official Black Friday ad scans and catalogs to subscribers first.

You’ll also receive email alerts for upcoming sales, online-only promotions and coupon codes. Being on their mailing list means you’ll never miss a sale due to lack of awareness. Consider creating an email just for subscription lists to keep your main inbox clear.

7.Deal Websites

Websites like BlackFriday.com and DealNews compile and update available Black Friday ads as they are released. This gives you time to browse upcoming deals across all your favorite stores in one place.

Many also offer a Deal Alerts section where you can input specific products you have your eye on and get notified when a Black Friday price drop occurs. These sites do the hard work of gathering the best bargains for you.

8. Slickdeals

Speaking of user-curated deal sites, Slickdeals is a must around Black Friday season. The highly engaged community votes and comments on posted deals, so you can quickly see which are most worthwhile.

Plus, you’ll often find extra coupon codes and rebates contributed in the comments, stackable on top of the sale prices. Join the discussion and consider turning on Deal Alerts to never miss out on a hot price slash.


When deal hunting, use Fakespot to analyze seller reviews and determine if discounts are “too good to be true.” This AI-powered tool can detect fake reviews and counterfeit products, protecting you from Black Friday scams.

Run retailer pages through Fakespot before making a big purchase to confirm authenticity. Don’t let dream deals turn into nightmares.

10.Paying with Cashback Credit Cards

One final way to maximize Black Friday savings is by paying with a cashback credit card. Cards like Chase Freedom or Citi Double Cash offer bonus categories in department stores, online shopping portals and more.

When paired with existing store discounts, website coupon codes and cashback portals, you can really compound your savings. Just remember to pay your bill in full.

If you're looking for deals on dresses, we're offering discounts on evening dresses, bridesmaid dresses, wedding dresses, party dresses and more for Black Friday. Expect sales on chic and stylish dresses for all occasions.

Black Friday flash sale

Maximize Your Black Friday Savings

While Black Friday sales provide great opportunities to save, preparation is key to scoring the absolute best deals. Use these handy online tools and resources to research upcoming promotions, find coupon codes, track prices and ultimately keep more money in your wallet.

Follow deal websites in the months leading up to Black Friday as retailers begin releasing their official ad previews. Download shopper apps and browser extensions to automatically apply discounts at checkout. Stack savings by shopping through cashback portals and paying with the right credit card.

Shop strategically and enjoy your best Black Friday deals yet in 2023 without wasting time or missing out on the deepest discounts. With the right online tools at your fingertips, savvy shopping is a breeze.

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